Electronic Arts Inc. (ERTS) was down in the after-hours session by over 9% on the heels of the gaming publisher's Q3 report. Non-GAAP sales were off by over 20%. Adjusted income came in at 33 cents per share. This was two cents higher than expectations according to my earnings preview, but a lot less than the 56 cents per share earned in the comparable frame.

The press release mentions the lower quantity of titles released during the holiday season as being a driver of the decline in revenue (a tough European market was also cited). That may be, but it doesn't absolve EA of its fundamental challenges.

Electronic Arts (ERTS), a software maker whose colleagues include Activision Blizzard (ATVI), Microsoft (MSFT), Nintendo (NTDOY) and Sony (SNE), will be reporting third-quarter numbers on Monday, Feb. 8, after the market closes up shop. This is going to be an interesting one.

I doubt there are many market watchers out there who aren't aware of the problems in the video game industry; 2009 was not the best of years for the sector, and investors are hoping that 2010 will execute a rebound. However, EA has specific fundamental problems. The declines seen in its share price cannot be solely sourced to the macro conditions of the current console cycle.

THQ (THQI), a video game publisher whose colleagues include Activision Blizzard (ATVI) and Electronic Arts (ERTS), reported very good news this week. For the third quarter, non-GAAP income was 35 cents per share. In the comparable frame, a loss of 14 cents per share was posted.

This obviously represents a vast improvement, although it should be noted that it didn't come on the back of a big sales increase. On a reported basis, the top line was flat, and on a non-GAAP basis, it was down more significantly. This is important to note, because it would have been nice to have read about a revenue expansion, considering the way the gaming industry has been suffering.

My trade on GameStop Corp. (GME) has come to an inauspicious end. Today, I sold out of my position, realizing a significant loss.

It's always difficult to turn a paper loss into an authentic one. You worry if the stock is going to suddenly rise after you sold out. I'm sure that could happen in my case. In fact, at the time of this writing, shares were higher than the price at which I sold them. I ditched them at around $19.60 per share.

Well, I finally did it. Last week, I sold my position in Activision Blizzard (ATVI), at a price of $10.62 per share. I thought about it long and hard, but in the end, I felt it was the right thing for me to do at this time.

In case you haven't noticed, shares of the video game publisher have been in something of a downtrend as of late. The industry isn't what it used to be. Gaming isn't going away, certainly, but those who follow this sector will no doubt agree that the growth is possibly no longer there, at least for the short term.

Right now, like many individual investors, I am thinking about the coming year on Wall Street. What moves should I make? What stocks should I look at? Specifically: How should I position my portfolio?

One company I am almost certain to get rid of is Activision Blizzard (ATVI). I reserve the right to change my mind on this, but data on the video game industry point to a deterioration in the fundamentals. Many headlines throughout the year have trumpeted the fact that the console cycle is aging, and that demand for high-end systems has been satiated.

Take-Two Interactive (TTWO), a video game publisher whose competitors include Activision Blizzard (ATVI) and Electronic Arts (ERTS), actually held up well Thursday after the company issued its Q4 report. I was honestly expecting a sell-off after the news. Why? The video game industry just isn't popular these days, so I figured the market would have found some excuse to send the shares packing. To my surprise, Take-Two gained over 1.8% in the regular session and then another 3% in the after-hours following the release.

Revenues increased 6%, but the action was in the per-share profit line. On an adjusted basis, Take-Two brought home 9 cents per share versus 2 cents per share in the fourth quarter of 2008. But I don't think the market cared too much about the data. After all, guidance for Q4 had already been announced near the beginning of the month. At that time, the stock was punished for the bad outlook and the upcoming GAAP loss. And I mean really punished. It lost 30% of its value at one point.

Does it seem to you like the entire video game trade is unwinding like a venomous snake, ready to plunge its fearful fangs into any individual foolish enough to invest in the sector? I've already written about my unfortunate timing related to GameStop (GME), and I've covered the bad news surrounding console giant Nintendo (NTDOY). What's next in the stream of negative headlines?

How about Take-Two Interactive (TTWO)? That stock was down 30% in afternoon trading at the time of this writing. 30%! According to The Wall Street Journal (subscription required), management issued some poor guidance that has shaken the confidence of market players. Add to that the general state of the retail environment, and you've got yourself a decidedly awful combination.

Shanda Interactive (SNDA), an electronic media company based in China that distributes online games and other content, reported Q3 earnings on Tuesday after the bell. According to our earnings preview, analysts were expecting 88 cents per American Depositary Share (ADS). On a reported basis, 90 cents per ADS was recorded. On an adjusted basis, the business achieved $1.08 per ADS.

Shanda not only did well in terms of an earnings beat, but it grew the top line quite admirably. Gross margin, unfortunately, saw a dip on both a year-over-year and a sequential basis.

I purchased two stocks this week. I hope I was correct in buying them. As we all know, the Thanksgiving holiday period isn't always the best time to purchase shares of companies since trading volume is usually low and price action might be misleading. Nevertheless, I did what I did, and I'll tell you why.

First up, I bought Coca-Cola (KO). Why did I buy some of PepsiCo's (PEP) major competitor? This was the easier of the two decisions. I have a long-term position in Coke, so I wasn't so worried about a little bad timing. I dollar-cost-average every dividend check back into the stake, thus improving my price basis each and every quarter.

"As a conservative long-term oriented investor I tend to keep individual position sizes to no more than 5% of the overall portfolio; however in the case of Activision Blizzard (ATVI), I'm building a more concentrated position that I expect to pay off in the next two to three years," says Asif Suria.

In his The SINLetter advisory, he offers 10 reasons why he believes the stock is an attractive core long-term investment. He explains, "My goal is to eventually build this position until it represents 20% of my personal portfolio. Here are 10 reasons behind this decision.

1) Activision released the highly anticipated game Call of Duty: Modern Warefare 2 and racked up $310 million in sales from the United States and United Kingdom over a 24 hour period. With Christmas right around the corner, the final sales numbers for this edition of Call of Duty are going to be much bigger.

GameStop (GME) posted what I thought was a mediocre third quarter. Total sales went up about 8%, and earnings per share increased a few pennies to 31 cents. When you think video games, you think growth. That doesn't feel like growth, does it? Not the kind that sends a stock to the moon, certainly. Furthermore, same-store sales saw a decrease of 7.8%, driven by lackluster hardware transactions. Indeed, we may be hitting a point in the console cycle where the demand for systems from Sony (SNE), Microsoft (MSFT), and Nintendo (NTDOY) has essentially been satiated.

Here's the big question on the mind of traders: unimpressive Q3 or not, should GameStop be bought now?

While the big news today may be the release of Activision Blizzard's (ATVI) new Call of Duty title, there's other stuff going on in the world of video games for investors to ponder. Electronic Arts (ERTS) issued its Q2 report yesterday after the bell. The numbers weren't too bad, but the market was not excited at all by them, probably because it knows that EA still has a lot of work to do in terms of better positioning itself for the future.

Adjusted revenues were up a scant 2%. Earnings per share, excluding items, actually showed a profit of 6 cents. This was a lot better than the loss of 6 cents per share seen in the year-ago frame. The company also managed to generate a small amount of cash from operations in the quarter instead of using a whole bunch like it did last time around.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVI) said its Q3 profit declined despite the popularity of Guitar Hero.
• Blackboard Inc. (NASDAQ: BBBB) said Q3 revenue surged and its offered impressive cash flow numbers.
• Boston Beer Co. Inc. (NYSE: SAM) easily beat Q3 earnings estimates and raised its full-year guidance.
• Cisco Systems Inc. (NASDAQ: CSCO) lower Q1 results topped estimates and sent shares higher.
• Cognizant Technology Solutions Inc. (NASDAQ: CTSH) was upgraded following its strong Q3 results.
• Corporate Executive Board (NASDAQ: EXBD) received an analyst's upgrade following the Q3 results.

Activision Blizzard (NASDAQ: ATVI) published third-quarter results on Thursday after the bell. I can't say I was wholly taken with them. I know the best is probably yet to come once the Christmas shopping season really gets under way, but I was a little disappointed that the company saw a decline in adjusted profit.

Excluding items, Activision Blizzard made 4 cents per share this quarter versus the 7 cents per share made in last year's similar period. Well, did I say I was a little disappointed? Make that a lot disappointed. After all, this is supposed to be the publisher with the best pipeline on the block, the one with the Guitar Hero franchise and a great portfolio of licensed intellectual properties.